Brand Font Generator

The Coca-Cola logo was drawn in 1886 by Frank Mason Robinson, who was John Pemberton's bookkeeper and who also proposed the name. He wrote it in Spencerian script, which was not a typeface but a handwriting system: developed by Platt Rogers Spencer in the mid-1800s and taught in American schools as the standard hand for business correspondence for roughly seventy-five years. Robinson was writing the company's name the way he wrote everything else, and the mark has survived largely unaltered since, with the red disc and the ribbon added around it much later.

So there is no Coca-Cola font, in the ordinary sense that there is no alphabet behind it, only one word written once. The style behind it, on the other hand, is a documented penmanship tradition that many foundries have interpreted, and Spencerian or copperplate script is the term to search for if you want that texture legally. Our calligraphy page is the closest thing on this site, with real files and their licences attached.

The Unicode script styles above are a different thing again, and it is worth being clear about the gap. They come from the Mathematical Alphanumeric Symbols block, they were added for notation rather than for decoration, and the letters do not join to each other. A joined script is exactly what Spencerian is, so these will read as ornamental but never as handwriting.

Nike is two marks that people tend to run together. The Swoosh was drawn in 1971 by Carolyn Davidson, then a graphic design student, for a fee widely reported as thirty-five dollars, and trademarked that June. She was given company stock years later. The Swoosh is a drawing and has never had anything to do with type.

The NIKE wordmark that sat inside the Swoosh for roughly the brand's first two decades is the part with a typographic answer: all capitals, in a modified Futura Bold Condensed. Futura is Paul Renner's 1927 geometric sans, one of the most widely licensed families in existence, so the base alphabet is easy to get from any major foundry. What you cannot get is the specific modification, and you should not try to reproduce the lockup itself, which is the registered mark rather than the typeface.

Files circulating as a Nike font are traced from the wordmark and are not offered here. If what you want is the sports lettering register rather than this one brand, the jersey page and the varsity page are the right places, and both have downloadable faces.